Brawley School road traffic?

What's up with Brawley traffic every year after school break, the traffic has increased dramatically for the last 3 years but it starts after spring break. Why?

You need to leave 15 minutes earlier than 2 weeks ago and this if the trend remains the same as the last 2 years it  will be like this until the end of the school year.

The commuters complain about the moms who drive their kids to school and the moms complain about the people who live down Brawley that need to commute in peak morning times? This should all be settled when the new road is done, which is coming along very nicely.